Web Marketing Tools

The Web Site Marketing product family encompasses an invaluable suite of marketing tools for promoting business online by targeting, increasing, managing, and tracking Web traffic.

The Web Site Marketing product family includes the following products:

• Traffic Blazer® – Search engine optimization and submission.

• Express Email Marketing® – Contact list and e-mail campaign management.

• Traffic Facts – Web site traffic analysis.

Traffic Blazer

Traffic Blazer® is an advanced search engine optimization and submission tool that allows users to optimize their Web site content and boost search engine—generated Web traffic. Traffic Blazer includes advanced site analysis and keyword suggestion tools and allows users to easily submit their Web pages to more than 200 search engines and Web directories, including Google®, AOL®, MSN®, Yahoo!®, and the Open Directory Project. Traffic Blazer also features a suite of advanced reporting tools that enable users to track and analyze their Web site's performance with the Internet's top search engines.

Customer Benefits

• Facilitates search engine submission.

• Analyzes Web site's search engine readiness.

• Increases targeted Web site traffic.

• Accurate, up-to-date reports on submission, ranking, and link popularity.

Email Marketing

Express Email Marketing® is a powerful, easy-to-use online tool designed to create and manage targeted and effective e-mail campaigns. Strictly permission-based, Express Email Marketing campaigns only reach recipients that explicitly opt to receive the Express Email Marketing customer’s promotional material. Built to comply with the most stringent anti-spam laws and Internet standards, Express Email Marketing enables users to create and run powerful effective marketing campaigns – and steer clear of ever being mistaken for a spammer.

Express Email Marketing's suite of tools guides users through the entire process of initiating and managing powerful and spam-free e-mail campaigns:

• Opt-in magnet lets the user build attractive sign-up forms that will entice potential customers to join the mailing list. Current and prospective customers are organized and categorized through the featured List Database Manager.

• Email design wizard– Allows users to create eye-catching e-mail campaigns. Featured Image Library includes more than 1,500 images.

• Response tracking tools report the results of outgoing e-mail campaigns. Easy-touse reports tracks how many were sent, how many were opened, how many people responded , etc.

• Anti-spam compliance tools ensure that all campaigns comply with the strictest current anti-spam standards.

• Survey feature enables users to perform online surveys of their customer bases. Survey results are available in real-time as they are completed online.

Customer Benefits

• An integrated, intuitive suite of e-mail campaign composition and management tools.

• Captures and organizes subscribers; creates and e-mails campaign offers; analyzes response rates.

• Comprehensive campaign management eliminates the need for an outside marketing firm.

Traffic Facts

Traffic Facts is an automated statistical analysis tool that gathers and dissects pertinent Web site traffic data. Traffic Facts gives Web site owners the power to track and analyze the traffic patterns on their Web sites by monitoring and reporting all activity on the sites. An invaluable tool for e-business owners, Traffic Facts provides detailed insight into Web site visitors’ behavior, including entry and exit pages, referring pages, visitor paths, number of unique visitors, as well as the users’ browser and operating system selections. Traffic Facts includes the following reporting tools:

• Visitor Reports – Document and reports the number and frequency of visitors to the site.

• Page Reports – Track visitor behavior while browsing the Web site.

• Referrer Reports – Monitors where site visitors arrive from.

All Traffic Facts reports can be exported to Microsoft® Excel.

Customer Benefits

• Advanced tracking of Web site's performance, including search engine generated traffic.

• Identification of Web site entry points and referring URLs.

• Discover which Web site pages capture visitors' attention, and which ones do not.

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